World’s Most Active Daily Social Media Users Revealed: Which Countries Lead the Pack?

Nigeria, Saudi Arabia, Ghana, Others Among Top Daily Social Media Usage Globally [Full List]

Nigeria Ranks 5th in the World for Social Media Usage, with Residents Spending 3 hours and 23 Minutes Daily

According to a recent report by Cable.co.uk and We Are Social, shared by World of Statistics on X, Nigerians have taken the 5th spot on the global stage for the most time spent on social media. This is a testament to the country’s strong engagement with digital platforms.

The top spot belongs to Kenya, where residents clock in an average of 3 hours and 43 minutes per day. South Africa comes in second, with 3 hours and 37 minutes, followed by Brazil (3 hours and 34 minutes), and the Philippines (3 hours and 33 minutes). Nigeria’s position reflects a significant daily average of 3 hours and 23 minutes, placing it just behind these leading countries.

Other countries that made the top 10 list include Colombia, Chile, and Indonesia, all with daily averages ranging from 3 hours and 11 minutes to 3 hours and 22 minutes. Saudi Arabia and Argentina complete the top 10 with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

A glimpse into the entire ranking:.

  • Kenya – 3 hours 43 minutes
  • South Africa – 3 hours 37 minutes
  • Brazil – 3 hours 34 minutes
  • Philippines – 3 hours 33 minutes
  • Nigeria – 3 hours 23 minutes
  • Colombia – 3 hours 22 minutes
  • Chile – 3 hours 11 minutes
  • Indonesia – 3 hours 11 minutes
  • Saudi Arabia – 3 hours 10 minutes
  • Argentina – 3 hours 8 minutes
  • Mexico – 3 hours 4 minutes
  • Malaysia – 2 hours 48 minutes
  • Ghana – 2 hours 43 minutes
  • Egypt – 2 hours 41 minutes
  • Thailand – 2 hours 30 minutes
  • Bulgaria – 2 hours 26 minutes
  • Vietnam – 2 hours 23 minutes
  • Portugal – 2 hours 23 minutes
  • Romania – 2 hours 20 minutes
  • Italy – 2 hours 17 minutes