The Nigeria-based Afrobeats singer, Ruger, has expressed his frustration with the state of the music industry in a recent post on his social media handle. He’s lamented that the industry has become more about the amount of money an artist can spend on self-promotion, rather than actual talent.
Ruger believes that even unskilled artists can achieve success if they have the financial resources to do so, which he thinks is unfair to those who genuinely put in the work to hone their craft. Ruger has also taken aim at the excessive use of autotones during live performances, calling it unnecessary and unimpressive.
He argues that a performer’s charisma and stage presence are just as important as their musical talent, as having millions of hit songs won’t automatically make someone a great performer. A true showstopper requires a combination of natural ability, hard work, and the ability to connect with the audience.
Ruger’s candid comments have sparked a much-needed conversation about the role of talent and hard work in the music industry. He’s not just talking the talk; he’s walking the walk, with a dedicated focus on crafting his art.
His words serve as a reminder that success comes from a genuine passion for music, not just the ability to splash out on promotions and publicity.